Costco membership policy Term Paper Example | Topics and Well Written Essays - 1500 words

Costco membership policy - Term Paper ExampleOne of the key strengths about the brand is the fact that the line of merchandise has been established with 1 main goals which was to provide membership to close to wholesale buyers. The crucial fact about the business is that is business model is unique. As such, the uniqueness in the business model is a key market point that the organization needs to center on. Although, there are few other warehouse clubs in the join States and elsewhere across the globe, evidently, Costco was one of the first and still remains one of the leading organizations in the field (Edleson, 2014). As such, uniqueness is a key sell point for the organization.Another major strength is the brand reputation. Currently, Costco is a key destination for shoppers with large families or people seeking to purchase products in bulk. With a superior reputation as is the case with the organization, it is evident that the marketing of the brand would be much easier. Co stco is recurrently mentioned in movies and television programs and hence the proposition that most of the people already know about it. As such, the marketing plan needs not to center on introduction of the brand but alternatively should be emphatic on maintaining a good reputation about the organization.Although the brand being too big is a focal point of strength, it evoke also serve as a key weakness for the organization. Arguably, marketing a large brand is hectic. Additionally, it is also very pricey. As such, the budget for marketing such an organization is huge. Likewise, marketing an already reputable brand is a little complicated in that wrong marketing strategies would lead into destroying the brand as opposed to improving its reputation. As such, the marketing developed for this organization needs to be considered keenly and assessed. The marketing team needs to be experienced in handling large brands and marketing them effectively (Bowman & Gatignon, 2010). This weakn ess